HISTORY

Ray Liu founded Core Insights Consulting in 2017, but the beginnings of the company goes back to the early 2000’s.

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Driven by an interest in business and social psychology, Ray started his career as a marketing research consultant for the Nielsen Company, where he developed data programming and statistical analysis capabilities.

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After earning his MBA at Columbia Business School, he returned to the business world with a broader business perspective and shifted his focus to the realm of human capital.

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Ray took on different roles within Human Resource teams in New York’s financial sector before landing in a Singapore, where he worked as a consultant for the Temasek Management Services Consultancy and eventually Mercer Human Capital.

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Upon repatriating to the United States in 2015, he settled back into NYC life and began to work on independent consulting engagements with a focus on analyzing market and workforce data. Ray saw that his analytical rigor and interest in people psychology could be applied to both a consumer and employee angle. He was able to help interpret masses of information that companies were struggling to manage and help turn these insights into future plans.

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Ray’s expertise from his past consulting careers has helped various clients understand their business from both external market and internal operations perspectives.

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In 2017, Ray formally incorporated his services to create Core Insights Consulting LLC.

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Today, he continues to use analytics to help organizations listen to and develop relationships with their customers and employees.