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Founder and Managing Director

Ray Liu has over 15 years of experience in analytic consulting in both marketing strategy and human capital capacities.


As a consultant, he has designed tools to help his clients set appropriate strategic growth targets, plan workforce expansion, understand compensation competitiveness, implement analytical rigor to their practices and optimize organizational structures to achieve breakthrough results.

Based in New York City, Ray has worked with companies across the New York tri-state area and spent three years as a consultant in Southeast Asia. He has worked with a range of clients, from Fortune 500 companies to small start-ups, and in industries such as financial and professional services, consumer and luxury goods, telecommunications and more.

Prior to starting his own consulting practice, Ray had worked as a consultant in human capital at Mercer and in marketing research at the Nielsen Company. He holds an MBA from Columbia Business School and a BA in Economics and Psychology from the University of Pennsylvania. Ray is also a certified Project Management Professional (PMP) by the Project Management Institute.

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